How do you stay top of mind without being repetitive?
How do you stay top of mind without repetition?
You don’t.
Does your fundraising messaging ever feel repetitive?
It’s probably not.
Just because a message feels repetitive to you doesn’t mean it’s repetitive to your audience.
If it feels repetitive to you, it’s likely bringing clarity to the minds of your supporters.
You’re seeing and paying attention to your messaging WAY more than anyone else.
When you feel like you’re being repetitive, you’re actually helping people memorize exactly what you do and how you can help them make a difference.
When you tell stories illustrating the problems you solve and repeatedly describe how what you do changes the lives of the people you serve, you’re helping people memorize who you are and what you do.
Repetition helps people remember that you’re here, ready to help them make a difference.
Do you want to stay top of mind?
Keep repeating yourself.
