Money comes and goes but passion lasts a lifetime.
Would you rather …
1) Have all of someone’s money?
or
2) Their entire life sold out for your cause?
Transactional fundraisers always chase option 1.
Those who see fundraising as an opportunity to transform the lives of givers for the better choose option 2 every time.
How about you?
Which one would you choose?
Are you chasing wallets or hearts? Bank accounts or passion?
Does the way you approach fundraising accurately reflect your answer?
The strategies and tactics designed to maximize giving look radically different from those designed to maximize ownership of and commitment to your cause.
If all you’re after is the money, both options will get you there.
But if you’re trying to change the world?
Only option 2 will work.
Stop chasing money.
Start pursuing ownership, passion, and commitment instead.
Why?
Because wallets are temporary.
But hearts?
Hearts last a lifetime.
