The Biggest Risk is the One You Don't Take
Can I tell you a secret? 🤫
That donor?
The one you’ve been ‘cultivating’ for months without making an ask?
They know what you do for a living.
It’s right there on your business card and your email signature.
They may even be wondering why you HAVEN’T asked yet. 🤔
What are you waiting for?
Drop what you’re doing. Open your email or pick up the phone and reach out.
Ask if you can schedule a time to visit with them about a gift.
What’s the worst that could happen?
They say ‘no’?
If they do, remember:
✅ A ‘no’ today doesn’t mean ‘no’ forever.
✅ Each ‘no’ brings you closer to a ‘yes’.
✅ You can learn something from every interaction, positive or negative.
Sure. They might say ‘no’.
But they might also say ‘yes’.
The Real Cost of Not Asking
When you don’t ask, you’re not just leaving money on the table.
You’re also denying someone an opportunity to support a cause they probably care deeply about.
Not cool.
So, take a deep breath, pick up that phone, and schedule a visit.
Do that often enough and you might just change the world.
-Michael
