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February 9, 2024 by Michael Mitchell

The Fastest Way to Earn the Trust of a Giver

What’s the fastest way to earn the trust of a giver?

✅ Keep your word.

✅ Do what you say you’re going to do.

✅ Honor your commitments.

✅ Under promise.

✅ Over deliver.

That’s it.

There is no other way.

When you consistently do what you say you’ll do — whether that’s showing up on time, sending the update on how a gift made a difference, or letting a giver know when things go sideways — you let people know their trust in you is well-placed.

Fundraising is a long game built on the back of hundreds of small, seemingly insignificant, actions done consistently well over time.

Every decision … every action … can either build trust or erode it.

There is no middle ground.

Do you want to build trust with givers?

Be reliable. Have Integrity. And follow-through.

That’s it.

What promise can you keep today?

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